Desktop Search Popup

Search for websites, department and people


Since its founding in 1957, Dunn School’s motto Ne Tentes Aut Perfice (Just do it – All or nothing) has fostered an entrepreneurial mindset throughout the Dunn community and has created many successful entrepreneurs and change agents. Entrepreneurship is in our DNA.

For the past decade, Dunn has been at the leading edge of entrepreneurial education. That program, named Earwig Inc. after our school mascot captured the interest and imagination of prospective students and successful alumni — so much so that the program became oversubscribed, attracting significant student interest from around the globe. Demand continues to grow, and the ground is ripe for the next stage of entrepreneurship’s evolution at Dunn.

The Robert W. Jurgensen Entrepreneurship Program

Dunn is a community of entrepreneurs – students have already been starting businesses, investing real money, and running a store for decades, but now Dunn has invested in expanding those classes into a full major to give students the option to go even deeper through a project based entrepreneurial program and major to help them showcase their mastery as entrepreneurs. Graduates from the Dunn School Jurgensen Major are fully prepared for life in college and beyond.

But we go so much deeper than that. Our Jurgensen curriculum covers four pillars of the Free-Market: Entrepreneurship, Business Management, Investment Management, and Philanthropy. Our teaching pedagogy is project-based and student-centric. Our primary goal is to seek to develop in our students skills that will serve them well in college and life. The Jurgensen curriculum is the conduit for passing these skills. To be successful, we have a firm grasp on the 21st century business skills that we seek to instill our students:

  • Collaboration
  • Critical and Analytical Thinking
  • Empathy
  • Persuasive Communication
  • Resilience
  • Leadership/Social Influence
  • Self-awareness
  • Social-awareness
  • Responsible decision making
  • Relationship skills
  • Creativity, curiosity, originality
  • Reasoning & problem solving
  • Technology design
  • Agility and adaptability

Students operate the on-campus cafe, Jurgensen's Market, including milkshake-making. 

From stocking shelves to managing inventory and investing profits, Jurgensen students receive the full experience of owning and operating their own business. 

A Special Gift

This program would not exist without the innovative entrepreneurship courses that were taught at Dunn in the late 1970’s by iconic teacher and business manager Bob Jurgensen. One of Mr. Jurgensen’s former students — Michael Boone, who became a global entrepreneur and change agent — has funded the expansion and re-branding of the existing entrepreneurial program. Mike’s gift is just the beginning of a long-range strategy of expressing gratitude to teachers like Bob who have changed the lives of Mike and other students at Dunn. Fitting for his entrepreneurial success, Boone’s initial gift has created the Bob Jurgensen Entrepreneurship Major, which will kick off with the first new course of a re-branded and expanded program this summer 2022.

Former Dunn School teacher Bob Jurgensen inspired generations of entrepreneurs with his ingenious classes and bold teaching style.

To enroll a student at Dunn School or to learn more about the Robert W. Jurgensen Entrepreneurship Program, please contact our admissions department using the button below.